Santa Cruz Skateboards was founded by Richard Novak, Doug Haut, and  Jay Shuirman in 1973. Launching out of Santa Cruz California. The brand  Santa Cruz Skateboards is heavily influenced by California surf culture  and aesthetic. Launching with a first run of 50 skateboards made from surfboard  material scraps, 50 years later Santa Cruz Skateboards has a reputation  and legacy in the elite class of skateboard brands and skateboard  history. 

The world famous Santa Cruz  ''Screaming Hand'' was  designed by renowned skateboard artist Jim Philips Sr in 1985. The  Screaming Hand logo is a popular and recognisable staple in mainstream  culture.